Design Center

Design Center

Innovative products, unique designs…at Carson Optical, this is more than a catch phrase-we make it happen. Global communications have made the world a much smaller place. Companies that innovate will flourish, and those with a "me too" attitude will wither and die. At Carson, we invest considerable resources in development and design. Our Binoculars, Magnifiers, and Microscopes are indeed "innovative" and "unique".

This is how we do it...

Product Development and Design

Through collaboration and research, Carson is able to develop solutions to life’s simple problems. At Carson, product development is a collective process. We encourage our engineers to look to other industries for new technology and ideas. We motivate our staff at all levels to contribute to product development. In many corporations it would be unusual to find a salesperson listed as a "co-inventor" of a patent, but at Carson this is commonplace. Our patent portfolio has increased exponentially in the past several years as Carson has placed an ever-increasing focus on product design and development.

On the surface, some of our most popular items like the MagRx™ and the Stuff-It™ seem like obvious solutions to some of life’s inconveniences. In actuality, both products were developed after testing and modifying hundreds of prototypes. Our knack for design goes far-beyond lens cleaners and magnifiers, Carson has brought to market some of the industries best performing binocular coatings with the introduction of our XM-HD Series™ Binoculars.

Our staff is encouraged to become actively involved with the products that we manufacturer. Carson sponsors company events such as bird walks in order for staff members to use Carson binoculars and accessories in the field. We are also doing our part at home, by planting native bird-friendly foliage.

Package Design

Carson Optical maintains a state-of-the-art packaging design center in our Hauppauge headquarters. This on-site center affords us the ability to custom design packages for both Carson branded and private label optical products. Package design is one of the key elements in retail sales today. The package is the driving force that draws the consumer to the product.

Carson Optical swept the packaging category at the 33rd annual BOLI Awards.

Carson Optical, Inc.
35 Gilpin Avenue
Hauppauge, NY 11788

Toll-Free: 1-800-9-OPTICS
Phone: 631-963-5000
Fax: 631-427-6749

Sales: sales@carsonoptical.com
Email: info@carsonoptical.com
Privacy Policy